Charities and non-profit organisations tend to focus most of their efforts on trying to increase volunteers and supporters and therefore donations but the ones who concentrate just as much on increasing their donations from businesses get far more results.
Why is this?
Put simply, it’s because businesses get so much from charitable giving and sponsorship. It’s good for business.
If you’re looking to partner with more businesses and want to increase your corporate donations, here are 4 major reasons that charitable giving is good for a business; you just need to use this in your marketing to make them aware of it!
#1 Increased Marketing/Exposure
Philanthropic businesses are some of the most successful and powerful in the world. Why? Because they are getting their name out there in a positive way, their brand is seen at every charity event and fundraiser, and this increased exposure often then leads to clients approaching them. Apple matches employee donations and has donated over $78 million to charities that match the company’s brand each year – think about how successful they are.
#2 Increased Employee Morale
Charitable giving also leads to a huge boost in employee morale as employee involvement increases and ultimately positivity and productivity follow. Workplace volunteer activities in particular lead to the most positive workplace cultures as employees value companies who are taking an active interest in helping the local communities. Respect and loyalty are often higher in these companies and they tend to get much more interest when it comes to recruitment.
#3 It Builds the Community
Charitable contributions help build and better communities. Giving back to the communities that helped build these businesses and companies is important in itself, but it can actually result in a mutually beneficial relationship for the long-term in the future. More successful businesses and educated people means more opportunities to work together.
#4 Tax Deductions
Immediate financial benefits can also result from corporate or business donations. The businesses that sponsor charities or events are eligible for tax deductions if they comply with all tax requirements, so tax savings is a great benefit to highlight to businesses that you want to align your charity with.
Using these 4 major benefits, you can highlight to many businesses that you want to partner with them and how doing so can greatly improve their workplace culture and therefore success. Just make sure that you align yourself with businesses that match your charity’s mission and goals so that you can both get the most from this partnership.
