Many charities don’t like to fundraise with a theme, such as organising a Halloween event or Winter Wonderland, for fear of being too cliché. While this is a popular opinion, in contrast, there are also many charities that embrace it – so which one is best?
While this is completely down to personal preference, it’s important for charities to know what they are missing out on if they don’t. For this reason, we’ve decided to compile a list of 4 reasons why your charity should be fundraising with a seasonal theme.
You’re providing people with a relevant opportunity to connect with your organisation
When you create fundraising events and campaigns that tie to seasonal experiences, you make these events relevant to people. We are all always looking for things to do, especially adults who have children, so when we see a particular event that is happening this Spring, we are more inclined to do it. Why? Because we won’t be able to do it when Spring is over!
By making your fundraising efforts seasonal themed, you’re not only making them relevant to people, so they feel like they should be involved in them, but you’re also creating a sense of urgency because this event is only taking place this season. Once people engage with your event, your organisation can then make an impact and be remembered for it.
It’s fun and everyone can relate to it
Who doesn’t love to get involved with seasonal traditions like the Easter Egg Hunt or a Halloween Haunted House Party? People love traditions and celebrate them in their own personal lives, so charities need to be tapping into this.
By using traditions that everybody knows and loves, you can appeal to a much wider audience than your usual target demographic. This means that you increase your brand awareness and exposure, hopefully gaining you even more support and donations in the long run.
It’s more appealing to your supporters
It’s no good promoting running events to support your charity when it’s Winter or pushing the hosting of indoor events when it’s Summer, so embrace the seasons when thinking about your fundraising campaigns.
Your events don’t even necessarily have to be season-themed all of the time, they just need to be appropriate for the season so that they appeal to your supporters more and make them want to engage. An example of this would be promoting exercise events throughout Spring ready for the Summer, as people are more likely to participate because this is the time of year where they want to get a ‘bikini body.’
Think about what each season means for people and what kinds of events will satisfy their needs and wants at this time. Only then can you be sure that they will be successful.
You can make your successful fundraising events an annual occurrence!
What’s great about seasonal fundraising is that if you hold an incredibly successful event that people absolutely love, you can host the exact same one again next year! Seasons come around every year, so by making your best events an annual occurrence, you’re giving your supporters what they love; continuity, tradition and entertainment.