The best way for a charity to get help and support is to ASK for it. This may seem like an obvious statement, but it’s surprising how many charities don’t. In such a digital world full of information and technology developing faster than we can keep up, there has never been a more important time to ask.
Once you’ve asked people for help, you then need to HELP them help you. As humans, we naturally take the path of least resistance, so by making it as easy as possible for people to help and support you, the odds are the majority of them will do just that.
Here are a few ways that you can help people to help you.
Give them advice
If you give people something of value, they are more likely to keep returning to you for more and will want to support you when they are ready.
How can you give something of value? Information is crucial, so writing blogs is one of the best ways that you can give people quick and valuable help. You could help people with budgeting – this would be especially useful in the New Year as many people resolve to make giving a priority and trim their expenses elsewhere. You could help them do just that by writing about how to make room in their budget for giving, ways they can give in a tax-efficient way or tips on how to maximise the value of their contributions. You could even make these into workshops, encourage people to get together and plan for the year or run your own fundraising events. Whatever you decide, helping people and giving them useful advice is one of the best ways to gain loyal supporters.
Quick Tip: people love games and quizzes, so why not create your own resource to help people choose which charity to support? You could make a list of questions to determine what their values and passions are and generate an answer from these. Not only is this fun and a great way to get people interacting online, but people will remember you for it.
Tell them how they can help you
Again, people aren’t going to search for information (well not many people anyway) so list all the ways they can help you and get this out there. Giving isn’t just about money, so if people don’t have money, let them know they can help you in other ways. Depending on your charity, people could help you by:
- Volunteering their time
- Buying your merchandise
- Donating food or clothing
- Giving blood, hair or bone marrow
- Donating appreciated stocks or mutual funds
- Helping you get exposure
Any act of charity can have a great impact, so let people know just how much a little effort can mean for your charity. As well as how much it means to you, you could also stress the benefits that it can give to them too. For example, volunteering their time or donating is a much more tangible approach to giving, so why not do it as a family and teach their children about the importance of helping others? It is these ways of giving that tend to turn into traditions and, therefore, loyal support, so it is worth sharing in the long run.
Stress the importance of exposure
So you’ve provided your potential supporters with useful information and advice and you’ve let them know all the ways that they can help you do what you do best. Now all that is left to do to maximise your chances of receiving support is to stress the importance of getting your charity’s brand and message out there. Raising awareness is helping your charity to raise additional funds, so let people know how much of a help this is. In every social media post, every newsletter and every fundraising event, ask people to like or comment, share your posts or buy your merchandise to help you spread the word of what your charity is doing and why. Let them know just how powerful motivating someone else to give is. Only by encouraging people to share can you then expect them to.
Raising awareness and funds is essential for a charity to help their cause, so don’t waste any more time waiting for opportunities and start making your own. Full disclosure is key to getting help and support from people; start asking for help and you’ll soon see the response that you get in return.