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With more and more people living online everyday, social media is booming, new jobs are being created, and even charities, businesses and other organisations that can operate completely online are becoming the norm. While this is great for the growth and development of charitable organisations, the digital world is building up too much noise. So how do you ensure your message gets heard?
Digital communication has never been more important for charities than now. With so much white noise and information out there, organisations need to utilise this to cut through that noise. In short, it is the quality of communication rather than the quantity of it! With people getting fed up of the sales and ‘cold calls’ approach to marketing or fundraising, the best way to stand out and been seen, is to build a strong online presence and provide value to your audience.
To be seen, you need to have:
It is said that marketing should be split into 20% sales and 80% valuable communication.
By sharing value to your audience and giving them ways to respond and give you feedback, you are building relationships, and ultimately long term supporters.
From websites to email marketing, I can assist your charity or organisation in communicating with your audience online. The key is to be reachable, offering value and advice rather than a sales pitch.
Due to limited funds, charities need to be sure that every marketing effort they make has maximum impact and delivers the results that they want.