Facebook can be one of the greatest fundraising tools at a charity’s disposal if used right. The trouble is that for many charities when it comes to Facebook, they don’t know where to start.
If this is you, don’t worry, we have 5 easy but effective tips that you can implement straight away to make you feel much more confident in utilising this social channel. If it’s not you and you’re a Facebook guru, these tips can hopefully help you get even more out of your efforts to gain more donations.
1. Build a stronger Facebook presence
Don’t worry if your posts aren’t getting enough engagement (likes and comments), it’s not personal and people do care about your cause, it’s just the way that Facebook works. Facebook’s algorithm works in such a way that any post you make will only be shown to some of your followers. It’s only when it starts to receive a high level of engagement that it will feature in more and more news feeds.
So what can you do? You can start to build a stronger presence by following similar pages, liking posts that are on brand and commenting to get your name out there and in front of people. With your own posts, you can also increase engagement by asking your volunteers, supporters, friends and family to like and share your posts.
2. Communicate clearly
The easiest way to increase donations is to be clear about what you’re asking people to do. If you want people to donate or attend a fundraising event, ask them. The more direct you can be with your “call to actions” the better and you’ll soon find that more people will do just that.
3. Keep your posts varied
To keep your supporters interested in your page, you need to vary your posts. Aim for 40% of your posts requesting donations or support or fundraising and 60% of them providing your supporters with value. This can be updates on your events, where you are up to on reaching your fundraising target, talking about the importance of the cause or even sharing your blogs to direct people to your website. By varying your posts this way, you’ll soon find that you’ll build a larger following and, more importantly, a loyal following.
4. Promote your fundraising events
Facebook is a great platform for promoting events. Not only can you share posts to build anticipation for and awareness of your event, but you can also create an event on Facebook and use this to promote it on your charity’s page, website and other related groups that support your charity.
5. Publicly thank your supporters
There are so many benefits to publicly thanking your supporters on Facebook. Not only will they be grateful for the mention, but it also shows the success of your fundraising events and encourages support and donations from new people.
Facebook is an excellent tool to help you request donations, organise your fundraising events and share your progress with your supporters. All you have to do is make the most of it to maximise your full fundraising potential!