Every charity makes efforts to increase donations, as the more donations that come through the door, the more they can help their cause. With that being said, however, not all charities get the response that they want from their efforts.
With time being so precious to the runnings of a charity, it’s essential that you do get the response you want. This is why we are sharing this one foolproof way to do just that.
Understanding why people give
The way to increase charitable giving is to understand why people give in the first place.
Yes, it really is that easy, just think about all the most successful marketing campaigns; they all understand exactly what their consumer wants, whether that is a physical thing or just a feeling, and they appeal to that in their marketing to convince them to buy. Sometimes the consumer doesn’t even realise that they wanted it in the first place and that’s the best and most successful kind of marketing.
This is what you need to be doing with your marketing efforts.
Using the why to increase charitable giving
Millions of people give to charities on a regular basis to support causes that they believe in – but why do they give?
Their why maybe because:
- it makes them feel good
- it strengthens their own personal values and principles of helping others
- it teaches their children the importance of generosity and giving
- it’s a big part of their faith or religion
- the cause is personal to them
As you can see just from these few reasons, there is a strong emotional connection to why people give donations and it is these emotions that you need to be stirring up in your marketing.
People like simple and clear marketing so promote these benefits of giving, tell them how it will make them feel and how it will make a positive impact on their lives and their families. Mix this with images or videos that make an impact with what you’re saying and you’ll be provoking the right emotions that make people want to give (and keep giving!) to your charity.