Knowing you need a strong brand for your charity and having one are two very different things, so charities need to make sure that they are achieving the latter. How you can achieve this is through these secrets to what makes a strong charity brand below.
Know Your Vision, Mission, and Values
A charity with a clear vision and goal can better communicate their mission to the public and express the core values that are at the heart of their brand to reinforce it. When you think about it, it makes sense: a charity that can clearly outline why they exist, what they believe in and what their goals are, are far more likely to gain support from like-minded people than a charity that doesn’t because people can understand what they do and resonate with it. This is what makes a strong charity brand that inspires and motivates people to take action.
Have a Clear and Compelling Message
A charity’s message can have a direct impact on the level of support that they receive, so the best thing that they can do is make it as easy as possible for people to understand what they are trying to do. Something as simple as “removing stigma” or “find a cure” is a very clear message and it compels people to want to contribute to the cause as well. A sharp and concise message that stimulates emotion can really strengthen a brand and elicit an unexpected response.
Invest in a Strong Visual Identity
Once a charity has its powerful message, it needs to make sure that it has a strong visual identity that supports it. From a logo, graphics, images, and fonts to the overall colour palette, all these visual components need to come together to reflect the goals of your charity. Once you’ve created a strong brand identity, you can then be sure that your supporters will instantly recognise you. The graphic design of your brand needs to visually express your message, so make sure you invest an appropriate amount of time and money to communicate the right message.
Be Authentic and Consistent
It’s really important that charities today are both authentic and consistent as these are both essential to building trust with supporters. If your branding is consistent across all your channels and marketing materials, you can be sure that your charity has a strong visual identity that can be recognised and a clear message that can’t be overlooked.