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Graphic design is an important tool that enhances how charities and other organisations communicate. It extends beyond a logo and a website, to the design of visual aids that can help transmit ideas and ’cause’ that words alone cannot express. With more people searching for answers online, your website will be the first impression that they get of you and what your charity does. To create a lasting and positive impression, the professional design and images on your website need to showcase exactly what you do to avoid misunderstandings.
With a million things to do and limited resources, all organisations want a slick website, a bold logo, and compelling fundraising and marketing material, but not all of them are willing to pay the professional rates to get them.
If you’re tempted to ignore the need for expertly crafted graphic designs and go for a cheap design, take a step back and think about the consequences. Cheap designs could result in a lacklustre fundraising campaign, which could ultimately result in less return and more money being spent on a new design. Spending more upfront for a professional is actually the safe option, as it saves you time and money in the long run.
Design is much more than making things look pretty; effective design should entice and persuade. If your marketing media design is of a high quality, you will:
All this makes for a great first impression, and what’s even better, a memorable impression. With a quality brand and regular communication, your marketing media will build trust and credibility amongst your supporters, which will ultimately lead to long term financial support and sustainability.
Design is at the core of what I do. As great graphic design gives you this much-needed consistency, I will ensure that your charity or organisation does not only look good but that your messages are consistent and intentional.
You might be thinking that translating your marketing materials is only necessary for marketing on a global scale, but you would be wrong. In fact,
Due to limited funds, charities need to be sure that every marketing effort they make has maximum impact and delivers the results that they want.
“For a charity to operate successfully, it needs to use design as a tool to convey the very specific messages that it thinks are important,