The world of ‘marketing’ is an ever changing animal, as soon as you think you’ve got something correct it all changes and you have to re-learn. For example;
In the 2000’s you had to have a website, 2010’s it had to be mobile responsive and you had to be the 1st on Google. As we go into 2020’s the new phrase is ‘Position Zero’, and making your site compatible with Alexa and Google Home (You can read more about this here).
The word here is personalisation. Stop sending blanket emails to hundreds of clients. Understand your audience and send them information that’s relevant to them. Refer to them by name and not just ‘valued supporter’ or ‘customer’.
The bombardment of superficial engagement with people and organisations has never been so intense. ‘Like this’, ‘Share that’ are words that are standard in out culture. Are you on all the major platforms. Can people ‘engage’ with your business?
Is it all becoming too much?
Whether a business, charity or other organisation it essentially comes down to this: People ‘do business’ with people they know, like and trust. In a world of ‘fake news’ remember people are looking for genuine relationships and friendships. What are you doing to bridge that gap?
Companies measure success with ‘engagement’ forgetting that their goal is impact. Some emphasize on being visible but remember it is trust that’s valuable.
Your clients and colleagues are more than Pixels. They are People. Now you have to decide if you are going to treat them like that.