People before Pixels

The world of ‘marketing’ is an ever changing animal, as soon as you think you’ve got something correct it all changes and you have to re-learn. For example; The Web In the 2000’s you had to have a website, 2010’s it had to be mobile responsive and you had to be the 1st on Google. […]

Charity Advice: How To Encourage Winter Giving

One of the most difficult challenges that charities tend to face is raising consistent donations and this is especially true for the dark and cold Winter months, as people don’t want to leave the house!  So what can charities do to encourage people to continue giving? Although the Winter season can be a time of […]

How Effective is Your Charity? 6 Questions You Need to Be Asking

You can only improve when you measure and review your progress, so charities need to be doing this regularly to ensure that their efforts are always effective and are in line with their purpose. To help you review your charity’s effectiveness and what you are achieving, here are 6 essential questions that you need to […]

How to Make Your Next Campaign the Most Successful You’ve Ever Had

Due to limited funds, charities need to be sure that every marketing effort they make has maximum impact and delivers the results that they want. If it doesn’t, the result instead will be a lot of wasted time, money and resources which could be seriously damaging to the ongoing success of the organisation. Fundraising forms […]

How Graphic Design Can Help Charities Connect with the Public

“For a charity to operate successfully, it needs to use design as a tool to convey the very specific messages that it thinks are important, in order to stir people and create the social leverage they require to affect change” Ambrose and Harris, The Fundamentals of Graphic Design. When it comes to branding, creating marketing […]

Top 5 Most Common Mistakes that New Non-profits Make

Starting a charitable non-profit is not an easy feat, especially if you want to grow it into a sustainable and financially healthy organisation. Many fail to thrive on this journey. Why? Because just having a passion about a cause is not enough. Just like for-profit businesses, non-profits are most at risk of failing within the […]

Does Your Charity Have a Marketing Problem?

It’s pretty easy to tell when you have a financial problem. Or when you have an I.T. problem. Even when you have an operational problem. But how do you know if you have a problem with your marketing? When it comes to your marketing and advertising, it can be more difficult to discern whether you […]

How to Start a Successful Non-Profit in Just 7 Steps

The number of charities is growing rapidly every year, so as you can imagine, competition is fierce. Like any business start-up, charities can go under just as quickly at any time so thinking about the whys, the wheres, and the whens of it all are just as essential. Want to know how to start a […]

4 Things Charities Need to Do to Maximise Direct Debit Giving

Direct debit giving is a convenient way to give and is used by nearly a third of all donors. When you combine this with other statistics, such as 54% of donors worldwide prefer to give online with a credit or debit card and the oldest age group (65+) is the most likely to give via […]

How to Encourage Your Supporters to Give Monthly

Monthly giving should be something that all charities should be encouraging. Not only does this give charities a healthy and consistent cash flow that they can use to run the organisation and plan for the future but it also offers them a range of other benefits (see our blog on Why Your Charity Needs to […]