How Effective is Your Charity? 6 Questions You Need to Be Asking

You can only improve when you measure and review your progress, so charities need to be doing this regularly to ensure that their efforts are always effective and are in line with their purpose. To help you review your charity’s effectiveness and what you are achieving, here are 6 essential questions that you need to […]

How to Make Your Next Campaign the Most Successful You’ve Ever Had

Due to limited funds, charities need to be sure that every marketing effort they make has maximum impact and delivers the results that they want. If it doesn’t, the result instead will be a lot of wasted time, money and resources which could be seriously damaging to the ongoing success of the organisation. Fundraising forms […]

How Graphic Design Can Help Charities Connect with the Public

“For a charity to operate successfully, it needs to use design as a tool to convey the very specific messages that it thinks are important, in order to stir people and create the social leverage they require to affect change” Ambrose and Harris, The Fundamentals of Graphic Design. When it comes to branding, creating marketing […]

Top 5 Most Common Mistakes that New Non-profits Make

Starting a charitable non-profit is not an easy feat, especially if you want to grow it into a sustainable and financially healthy organisation. Many fail to thrive on this journey. Why? Because just having a passion about a cause is not enough. Just like for-profit businesses, non-profits are most at risk of failing within the […]

Does Your Charity Have a Marketing Problem?

It’s pretty easy to tell when you have a financial problem. Or when you have an I.T. problem. Even when you have an operational problem. But how do you know if you have a problem with your marketing? When it comes to your marketing and advertising, it can be more difficult to discern whether you […]