Top 5 Most Common Mistakes that New Non-profits Make

Starting a charitable non-profit is not an easy feat, especially if you want to grow it into a sustainable and financially healthy organisation. Many fail to thrive on this journey. Why? Because just having a passion about a cause is not enough. Just like for-profit businesses, non-profits are most at risk of failing within the […]

Does Your Charity Have a Marketing Problem?

It’s pretty easy to tell when you have a financial problem. Or when you have an I.T. problem. Even when you have an operational problem. But how do you know if you have a problem with your marketing? When it comes to your marketing and advertising, it can be more difficult to discern whether you […]

How to Start a Successful Non-Profit in Just 7 Steps

The number of charities is growing rapidly every year, so as you can imagine, competition is fierce. Like any business start-up, charities can go under just as quickly at any time so thinking about the whys, the wheres, and the whens of it all are just as essential. Want to know how to start a […]

4 Things Charities Need to Do to Maximise Direct Debit Giving

Direct debit giving is a convenient way to give and is used by nearly a third of all donors. When you combine this with other statistics, such as 54% of donors worldwide prefer to give online with a credit or debit card and the oldest age group (65+) is the most likely to give via […]

How to Encourage Your Supporters to Give Monthly

Monthly giving should be something that all charities should be encouraging. Not only does this give charities a healthy and consistent cash flow that they can use to run the organisation and plan for the future but it also offers them a range of other benefits (see our blog on Why Your Charity Needs to […]

Why Your Charity Needs to Encourage Direct Debit Giving

A regular stream of donations is the goal for many charities as having a consistent, predictable income allows them to plan ahead, budget better and to run the organisation more efficiently. So why is it then, that many charities do not focus on offering a Direct Debit payment option for regular donors? “Direct Debit accounts […]

How to Get More Donations: 7 Ways to Increase Your Online Giving

In 2018, although charitable giving in the UK declined by 4.2% compared to the previous year, online giving continued to increase as a percentage of overall donations (5.5%). It was also found that 24% of all online donations globally were made using mobile devices. What does this tell charities? It shows that organisations without mobile-friendly […]

Why Charities Need to Start Asking for What They Want

Many charities and non-profit organisations wonder why their marketing is not making the impact that they want. A lot of the time, it is down to poor call to actions. If you don’t have clear call to actions in your marketing, e.g. sign up to our newsletter or click to donate here, then how can […]

How can multilingual marketing benefit your business?

You might be thinking that translating your marketing materials is only necessary for marketing on a global scale, but you would be wrong. In fact, many UK companies are losing out on business specifically because of a lack of language skills and cultural awareness, so it is very necessary to provide multilingual materials if you […]

Help Your Supporters Understand Why Giving is Important

Many charities try to increase donations by telling people that they ‘should’ donate; they ‘should’ donate to help non-profit organisations make a positive difference and to help build the local community. When people feel like they are being told what to do, many tend to do the opposite. This is why charities need to be […]